SEO, stands for Search Engine Optimisation, which is a methodology
of strategies and tactics to gain 'pole' position and rank on Google's first page of search results.
You may come across the term, SEM, which stands for Search Engine Marketing,
and is basically the same as SEO but takes SEO to a deeper,
online marketing level, focusing on a wider group of platforms to giving Google
what it wants to know in relation to your product or service.
This involves multiple, intricate strategies involving on-page and off-page methods.
Websites need to be constantly monitored for their Google placement
as their position may change from page 1 at any time or for any reason.
Another thing that can affect your page position are Google updates to their algorithm ,
which is the code for how Google bots 'see' data on the internet. Ozwebworx
gets the heads-up on these changes way before most are aware of them.
Bear in mind that other web designers may not necessarily be fully SEO savvy.
Jennifer, of Ozwebworx is connected to brilliant SEO minds in the US, UK and Canada,
so is always informed of the latest things to affect websites and their ranking.
SEO, especially for local businesses, is also a strong interest of hers.